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Marketing, SEO and analytics for founders who want to know where the money goes.
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Copilot Citations Over a Quarter: 7 → 17 → 41. The «40 vs 0» Case, Continued
A quarter of Bing AI Performance data: 70 citations in 71 days, monthly growth — and silent streaks up to 10 days. How to read AI visibility without fooling yourself.
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DNS for a Russian Site: Why I Didn't Move It to Cloudflare
Where to keep DNS for a Russian site in 2026: registrar, host or Cloudflare. A real hosting move with a single A record change and a TTL drop to 300 seconds.
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GEO checklist: how to get cited by AI in 2026
A practical 12-point GEO checklist: index, markup, retell-ready content, measurement. Tested on my own projects: 40 Copilot citations and 90% SoV in Alice AI.
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IndexNow, GSC and Yandex: What Actually Speeds Up Recrawl
A month of IndexNow pings on a live site: 200s and 503s, a Bing index failure, Yandex and Google quotas. What actually speeds up recrawl and what's placebo.
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Site visibility in Alice AI: inside Yandex Webmaster's new report
Yandex Webmaster shipped a native AI visibility report before Google did. I opened it on a live site: top-5 by mentions, Share of Voice 48% → 90% in a month.
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I watched an AI sell me to a client. And where it lied
A prospect vetted me through a neural net. The AI invented one of my numbers and half-talked the client out of me. I break it down on myself - and why it's about you.
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GEO by the numbers: 40 citations vs 0, and why
SEO isn't dead - the results page became an AI answer. Using two of my own projects, I show what really drives citations in AI answers, plus a GEO checklist.
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German court: Google is liable for what its AI invents in search
On May 28, 2026 a Munich court ruled: Google's AI Overviews are its own content, and Google is liable for what they make up about a business. What it means for you.
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Your new customer is a neural net. How not to sleep through AI agents
Amazon and Google are building AI agents that buy for people. Here's the no-hype take on what an 'AI customer' means for services and small business.
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GEO became measurable: Bing's AI citation counter, and what 0 vs 40 taught me
Bing now shows how often AI answers cite your site. On two of my sites: 0 vs 40 citations. That gap explains GEO - here's why, and what to do about it.
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Where to run your AI in Europe: energy decides your cost for the next 5 years
On continuous AI workloads, compute cost tracks the price of a MWh. Why your cloud geography decides the bill - and 4 checks to run before signing in 2026.
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Beget CDN on Shared Hosting: What It Actually Does
Case study global-cleaning-spb.ru: Lighthouse mobile 60 → 94, LCP 4.5s → 1.9s, CLS 0.377 → 0.001. What Beget CDN actually did - and what was code optimization.
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Is Cloudflare Blocked in Russia in 2026? A First-Hand Test
Short answer: partially. DPI throttling breaks TLS on many Russian ISPs. What users actually see, who should keep Cloudflare, and CDN alternatives that work.
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Backdating 11 blog posts on one date: why not to do it
I published 11 ready posts on a single date. Two weeks later I realized I'd shot myself in the foot. How search engines spot this density and what I did to fix it.
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Form anti-spam without a captcha: 6 filters that catch 99% of the junk
Honeypot, URL regex, phone length, non-Cyrillic ratio, rate-limit, log. Six filters without a captcha catch almost all form spam without user friction.
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OPcache on shared hosting: why your changes don't show up for 5 minutes after deploy
After rsync the PHP files on the server are new, but the browser serves the old version. The cause: OPcache on shared. Fix via .user.ini in 5 minutes.
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CLS 0.377 → 0.002 in a day: three rounds of critical CSS fixes
Layout shift 0.377 on a fresh site. By the same evening - 0.002. Three fixes: logo dimensions, header-nav in critical CSS, Inter Fallback with size-adjust:107%.
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50 days of SEO in B2B cleaning: 194 pages in Yandex and +86% GSC clicks
50 working days from the site relaunch: 194 pages indexed in Yandex, +86% GSC clicks, Lighthouse 93/100. Zero paid links, zero agency. Week-by-week.
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Solo head of marketing: one person runs all the marketing
Running B2B cleaning marketing in St. Petersburg with no team and no heroics. 9-18 schedule, day off on Sundays. 290 commits, 245 URLs and +86% GSC clicks in 50 days.
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Lisyonok case, Lyubertsy - 1st place among 21 stores
The owner came with the task to grow reach and sales. In 23 months - ×15 profile visits, ×34 calls, 1st place in a 5 km radius, CPL in Yandex Direct 31.9 RUB.
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Saint Petersburg case: cleaning traffic from zero, revenue ×3
3 years 9 months case study: cleaning company in Saint Petersburg from weak digital to Rosatom, Tikkurila, MC-Bauchemie. From 36k to 200k rubles/month.
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How marketers destroy a business with operations
Real case: one sales proposal took a year, 14 hours of calls a week, tables for tables. How a marketing department became a bureaucracy factory.
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How I work - no fluff, no 40-slide proposals
Why I have no hour-long calls and no multi-page proposals - and what the client gets instead. Short chats, three-paragraph weekly reports, direct answers.
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