Turnaround fractional CMO · remote · private practice, not an agency
I build the marketing team and lead it - and I check SEO and paid search myself, hands-on.
Dzmitry Siarbun, fractional CMO working remotely. I step in when marketing is broken: the agency burns budget, sales dropped, the team fell apart, or there is no marketing at all. I audit the vendors, rebuild the team and own the numbers in front of the founder.
I led shifts of up to 100 people before I ever did marketing, then ran the marketing department - running a team and vendors is the job, not the part I avoid. SEO and paid search I run and verify personally, down to page speed, logs and indexing. Social and SMM are covered by vendors under my management.
- 10 yearsleading teams
- 5 yearsin marketing
- 100 peopleper shift under my command
- ×3client revenue in 3 yrs 9 mos
Short version for those who want it now
Turnaround fractional CMO, remote
Strategy, team and vendor management, technical SEO, paid search, end-to-end analytics, independent vendor audits. B2B clients in Russia and abroad.
I take few projects and I do not drop them
Small number of clients at a time, seen through to the end - inherited ones included. One legacy retail project runs on automated bid strategies plus a dashboard with drop alerts, and holds first place among 21 shops within 5 km on about an hour of my attention per week.
Technical depth, checked by hand
CLS 0.377 → 0.002 in one day of critical-CSS work. A full investigation of an Error! NO_LCP that field data said was fine. CDN on shared hosting: Lighthouse mobile 60-70 → 94, LCP 4.5s → 1.9s. Managed indexing via webmaster APIs and IndexNow. All of it written up on the blog.
Before marketing - 10 years running operations
Brigadier in Minsk and Petersburg → ops manager → head of operations with shifts up to 100 people. Long-term B2B contracts with Rosatom, Tikkurila, MC-Bauchemie, Yasnye Zori poultry farm, Sestroretsk bread plant.
Self-employed (Russian NPD)
VAT 780638102613. ORCID 0009-0009-8408-2456.
Services
- 01
Turnaround fractional CMO (remote)
from $960/month
Step into a broken setup: audit the vendors, rebuild the team, set strategy and KPI, report to the founder. No hire to staff.
- 02
Technical SEO for services and B2B
from $1090/month
Tech audit, Core Web Vitals, indexing control, semantics, page structure, content, link profile. Google-first, with Yandex covered for the Russian market.
- 03
Paid traffic: Google Ads, Facebook
from $960/month
Channel pick, hypothesis testing, vendor selection, KPI, dashboard, handoff to client.
- 04
Independent vendor audit
from $410
SEO / Direct / SMM. Full report 15-30 pages, checklist, recommendation: keep, fix, or replace.
- 05
Analytics setup
from $680
Yandex Metrica, Google Analytics 4, dashboards. Conversion funnel from click to deal.
Want to talk? Write to me on Telegram @dimik90.