Dzmitry Siarbun
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About me

Dzmitry Siarbun

Marketing consultant, working remotely. Started in cleaning ops 14 years ago, switched to marketing 5 years ago.

In one paragraph

I'm a marketing consultant working remotely with B2B clients. Before marketing - 10 years inside cleaning: brigadier in Minsk and Petersburg, then ops manager, then head of operations with shifts up to 100 people. Long-term B2B contracts of my client companies with Rosatom, Tikkurila, MC-Bauchemie, Yasnye Zori poultry farm and Sestroretsk bread plant. Since 2021 in digital marketing: SEO, Yandex Direct, Google Ads, Avito, analytics, vendor audits, fractional Head of Marketing. Four niches with confirmed cases: cleaning (×3 revenue in 3 years 9 months), offline retail (CPL 31.9 RUB, 1st place among 21 stores in a 5km radius), countryside construction comfort-class (×1.5 revenue in 12 months), mass hiring (1500+ vacancies closed). Self-employed (Russian NPD). VAT: 780638102613.

Timeline

  1. 2014

    Cleaning operations in Saint Petersburg

    Started as brigadier in a cleaning company. Moved up to ops manager, then head of operations with shifts up to 100 people. Long-term B2B contracts with major industrial clients.

  2. 2021

    Started in marketing

    Switched to marketing inside the same cleaning company. SEO, paid traffic, analytics. Stayed close to the ops side - that's the real advantage in B2B marketing.

  3. May 2024

    First retail client

    Started consulting offline retail in parallel. Local marketing, Yandex Business, maps. Case "Lisyonok", Lyubertsy - 1st place among 21 stores in 5km radius.

  4. May 2025

    Construction project

    Took on a countryside construction project as Head of Traffic. Comfort-class houses, 3-6 month sales cycle, deal size 8-14M RUB. Revenue ×1.5 in 12 months.

  5. March 2026

    Launched dimaserbun.ru

    Custom PHP 8.4 site, no CMS. 50 days from launch: 194 pages in Yandex index, +86% clicks in Google Search Console, Lighthouse 93/100.

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